The Club has confirmed that the NoFo Brew Co will take over as the Saddlers' new front of shirt sponsor following the conclusion of the agreement with Poundland.NoFo Brew Co is an American craft beer and spirits brand and has been a long-standing partner of Walsall Football Club since November 2022.
Since linking up with the Saddlers, NoFo has sponsored our warm-up t-shirts, which have always been in high demand at the Club Shop, and their distinctive craft beers have been available to fans in The Locker and bars at the Pallet-Track Bescot Stadium since April 2024. Swift Lager, exclusively available at the Pallet-Track Bescot Stadium, was also introduced last season.
In November 2024, we also opened the NoFo Suite - a multi-purpose space fully equipped with an exclusive bar, furniture as well as a number of smart TVs, WiFi and a balcony which overlooks the pitch.
The partnership continues to grow and this is an exciting new chapter in this already fantastic relationship, with the new home and away kits to be revealed on Friday evening and Saddlers fans will be able to get their hands on our new jerseys on Saturday, 7th June at the Kit Launch Event in The Locker.
NoFo will be donned across all adult jerseys, with the Walsall FC Foundation logo adorning all junior shirts.
Walsall CEO Ben Sadler is pleased to see NoFo as the new front of shirt sponsor and is looking forward to the upcoming kit launch.
Sadler said: "We’re excited that NoFo Brew Co will be our new front of shirt sponsor. Since partnering with NoFo in 2022, they’ve been incredibly supportive as our relationship has continued to grow.
"NoFo’s craft beers have proved popular with Saddlers fans since being made available at the Pallet-Track Bescot Stadium.
"Supporters will have seen NoFo on the front of our warm-up tops in recent seasons, and we’re looking forward to having them on the front of our kits and seeing our partnership continue to develop."
Joe Garcia, Co-Founder and CEO of NoFo Brew Co, also expressed his delight at seeing NoFo represented on Walsall’s kits, he added: "NoFo is pleased to be the new front of shirt sponsor for Walsall FC.
"We are proud to align further with the club and deepen our investment in it.
"From our initial sponsorship of the warm-up kits to our current presence in the stadium and The Locker, we feel like the brand of NoFo and Walsall fit very well together.
"After all, what's a better combination than beer and football? We cannot wait for the new season to start. Up the Saddlers!"