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Walsall FC's Events Department Undergoes Rebrand

Walsall FC's events department has been rebranded as the club seek to increase revenues.
Bescot Banter - Walsall FC NewsThe Club has confirmed that its events department has undergone a rebrand and will now be known as Events at Walsall Football Club.
 
As part of the rebrand, which sees the name change in place of WFC The Venue, Walsall FC are bringing their events closer to the club than ever before, creating a stronger connection between their exceptional event spaces and iconic stadium.

For many people travelling through the West Midlands, the Pallet-Track Bescot Stadium is an instantly recognisable landmark. Situated alongside the M6, the stadium has become a familiar sight to thousands of people every day, standing proudly as one of the region’s most distinctive sporting venues.

The new identity embraces that recognition, with the new name and logo creating a stronger connection between our event spaces and Walsall Football Club. It highlights the unique setting that makes every event memorable, with the stadium being an incredible backdrop for every occasion.

As part of this rebrand, all events information has been brought together on the club’s official website, saddlers.co.uk. Whether you're looking for venue hire, upcoming events, weddings or celebrations around the festive period, you'll find everything relating to Walsall Football Club in one place.

In case you aren’t already too, be sure to follow Events at Walsall Football Club on all their social media accounts – those being Facebook, Instagram and TikTok (@eventsatwalsallfc).
 
Tara Elwell, Head of Venue Sales, said: "This rebrand marks an exciting new chapter for the venue and provides an ideal opportunity to showcase the flexibility of our event spaces.
 
"In addition, it also serves as a timely reminder of the extensive facilities available to support everything from conferences, exhibitions and corporate meetings to weddings, celebrations and community events.

"Strategically positioned in the heart of the West Midlands, just minutes from Junction 9 of the M6 and with excellent public transport links, the venue is perfectly placed to welcome both regional and national events.

"As organisers increasingly seek venues that offer versatility, character and exceptional service, we are proud to provide a unique destination that combines all three.”
 
Venue Sales Account Manager Alex Humpage, added: "This rebrand not only reflects our ambition for the future but also reinforces our position as one of the region's leading event venues - offering a space where businesses, organisations and communities can come together to create memorable experiences."

December is notoriously one of the busiest months in the events calendar and this year is no different with the 2026 Christmas schedule. From 80s/90s party nights and live DJs to Bingo Raves amongst much more, there's something for everyone to enjoy.

The experienced events team will work closely with you to create the perfect festive experience - with a variety of events, menus and packages available.
 
The team can also help you plan your private party, with a selection of event spaces that can accommodate celebrations of all sizes.
 
Whether you're hosting an intimate gathering or a large corporate event, the dedicated team will help bring your vision to life and ensure every detail is taken care of.

For more information on the rebrand or to enquire on any of the above, contact the Events team by calling 01922 651 418 or email [email protected].
You can keep up to date with all the latest Walsall FC news across our social media channels. We're on 𝕏, Facebook, Threads, Bluesky, and Instagram. We also offer updates via Google News.

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