Macron and Walsall Football Club have announced the renewal of their partnership, extending the relationship between the Italian brand, an international leader in teamwear, and the English club until 2030.The agreement strengthens a collaboration that began in 2024 and will see Macron continue to supply match kits, technical apparel and dedicated collections for the Men's First Team, Academy Teams and Women’s First Team.
The renewal of the partnership will enable Macron to continue developing collections that celebrate the tradition, symbols and sense of belonging that define Walsall FC through garments that combine quality, technical innovation, design excellence and meticulous attention to detail.
As with all of the Italian brand’s partner clubs, future collections will be produced using Eco Fabric, made from 100% post-consumer recycled polyester, reaffirming the shared commitment to increasingly sustainable production.
Gianluca Pavanello, CEO of Macron, said: "We are delighted to continue the journey we began with Walsall FC, a partnership that has grown stronger over the years through close collaboration and a shared vision.
"The club’s history, its strong connection with the local community and its distinctive identity provide a constant source of inspiration in the development of collections that combine innovation, quality and performance.
"Our objective is to continue creating products that authentically reflect the values of Walsall FC and the sense of belonging felt by its supporters."
Walsall FC Commercial Director Adam Brearley, added: "Macron has been an outstanding partner for us, and we’re delighted to be continuing our journey together.
"The kits and training wear they’ve produced have been incredibly well received by supporters, players and staff, and they’ve become a real part of our identity on and off the pitch.
"This renewed agreement allows us to keep developing products that reflect who we are as a community and as a football club, and we’re excited to build on the strong foundations already in place."
Macron is an iconic Italian brand in high-performance sportswear and a key player in an extraordinary growth journey over the past 20 years. Its success is rooted in an unwavering passion for innovative design, superior quality, and cutting-edge technology.
With a deep understanding of the needs of teams, athletes, and sports enthusiasts, Macron creates products that inspire people to give their best, foster team spirit, and help everyone become the best version of themselves.
The name Macron originates from the Greek prefix "μακρο" (makro), meaning "great". Therefore, ambition and the commitment to growth are embedded in the brand's identity.
The company's logo, the Macron Hero, symbolises an athlete celebrating the achievement of their goal and embodies the brand's philosophy: #BecomeYourOwnHero. This tagline emphasises that everyone should always strive to become their best self.