The Club has published its Fan Engagement Plan for the 2025/26 season, which outlines the key ways it will continue to strengthen communication and build positive relationships with supporters over the course of the new campaign.This plan sets out a clear roadmap for how they'll continue to engage, communicate and collaborate with Saddlers fans throughout the season.
It builds on the strong foundations laid in 2024/25 and has been shaped by ongoing dialogue with supporters through our themed focus groups, surveys, matchday feedback and wider consultation.
Key features of this season’s plan include:
- Structured board-level updates (written or video) in September, November, February and May
- Continued delivery of Fan Focus Groups, scheduled for September, January and April
- The launch of Saddlers United – a new initiative in partnership with the Walsall FC Foundation to give community groups and organisations the chance to attend matches
- A new matchday drop-in clinic, giving fans the opportunity to speak with a member of our Executive Team and a Focus Group representative
- A “You Said / We Did” section on our website to show how supporter feedback is being actioned
- Continued delivery of supporter engagement events across the season
Click here to read the full 2025/26 Fan Engagement Plan.
This follows a highly productive 2024/25 season, during which they delivered on every objective outlined in last year’s Fan Engagement Plan. Highlights from last season include:
- Achieving Gold status in the EFL Family Excellence Scheme
- Being ranked 1st in League Two and 7th in the EFL overall for Family Matchday Experience
- Being shortlisted for Best Fan Engagement (non-Premier League club) at the Football Business Awards for improvements to our matchday experience
To find out what has already been achieved, read the Fan Engagement Report, here.
The Club is proud of the progress made so far and remain committed to listening, learning, and working together with supporters to make continued improvements both on and off the pitch.