The Club has confirmed that Pallet-Track became their new Stadium Naming Rights Partner as of Sunday, 1st June 2025.The relationship between Walsall FC and Pallet-Track has gone from strength to strength over the past 18-months, and club officials insist they're excited by this next phase of their partnership.
Pallet-Track currently sponsor the Main Stand and have also sponsored the End of Season Awards event, and, as a result of this new partnership, the stadium will now be known as the Pallet-Track Bescot Stadium.
Pallet-Track’s branding will also be donned across the two-tier stand, which will now be known as the NorthStarr Stand — NorthStarr being the parent company of Pallet-Track.
The Saddlers originally joined forces with the Wolverhampton based logistics firm in December 2023, and the Main Stand has been known as the Pallet-Track stand since June 2024 and will continue to do so heading into the next phase of the partnership.
Pallet-Track launched in 2004 with 46 members and handled 852 pallets during its first night of operation; it now moves more than 4,000,000 pallets per year.
On becoming the Stadium Naming Rights Partner, Pallet-Track CEO Stuart Godman said: "We have really enjoyed supporting this ambitious club, and we are extremely proud to be making our partnership even more visible.
"Pallet-Track is delighted to have agreed naming rights with Walsall FC to become proud sponsor of the Bescot Stadium ahead of the new season.
"We know how important it is to play an active part in the local community and our ongoing, and increasing, partnership with the Saddlers is a perfect example of such.
"It is a partnership that has continued to grow over the last couple of years, and we are super excited for the seasons ahead."
Walsall FC CEO Ben Sadler added: "We’re delighted to have Pallet-Track on board as our Stadium Naming Rights Partner.
"This is a relationship that has really grown, and we’ve really enjoyed working alongside Stuart and the team at Pallet-Track over the past year or so.
"We’re excited for what lies ahead and seeing an already fantastic relationship continue to go from strength to strength."