Earlier this evening the 2014 Football Business Awards took place at Chelsea Football Club's Stamford Bridge Stadium.
As reported earlier this year, Walsall Football Club were nominated for two awards, in the Best Football Club Hospitality and Sponsorship/Partnership of the Year categories.
The Saddlers faced competition from Premier League giants Arsenal, Aston Villa, Chelsea, Everton and Tottenham Hotspur for the Best Football Club Hospitality, whilst there were also some prominent national names in the Sponsorship/Partnership of the Year, for which the club had been nominated for their link-up with HomeServe, which included England School’s FA/Playstation (Circle Agency), EA SPORTS/Gareth Bale, Football Foundation/Barclays Spaces for Sport, ING/The Red Devils (Newworld), The Football League/Papa John's UK and Squawka/Continental Tyres.
Walsall, who were the only representatives of the Football League, came second, behind Chelsea, in the Best Football Club Hospitality category, and received a 'Mark of Excellence' for their ever-popular hospitality service, which includes both matchday, and special weekday evening services.
The Football Business Awards asked each nominated club to offer a description of their service, for which Walsall replied; "Walsall Football Club, as a whole from Chairman to Receptionist, have adopted the ‘You Said, We Did’ approach to a fan’s experience on Matchday. We have listened to our fans, sponsors and hospitality guests and allowed them to help shape our Hospitality direction.
"We meet the challenge of providing quality and value for money in a competitive environment head on by constantly seeking ways to provide a highly tailored service and by treating all customers as individuals with their own needs, expectations and ideals.We see our customers truly as invited guests, and we are the hosts.
"It’s our job every day to make every important aspect of the customer experience a little bit better – it’s a job that we are proud to do and to do well."
The Football Business Awards asked each nominated club to offer a description of their service, for which Walsall replied; "Walsall Football Club, as a whole from Chairman to Receptionist, have adopted the ‘You Said, We Did’ approach to a fan’s experience on Matchday. We have listened to our fans, sponsors and hospitality guests and allowed them to help shape our Hospitality direction.
"We meet the challenge of providing quality and value for money in a competitive environment head on by constantly seeking ways to provide a highly tailored service and by treating all customers as individuals with their own needs, expectations and ideals.We see our customers truly as invited guests, and we are the hosts.
"It’s our job every day to make every important aspect of the customer experience a little bit better – it’s a job that we are proud to do and to do well."