The Club has confirmed that it has partnered with The Terrace, who will become Walsall FC's official Retail Operations Partner.The agreement will see Terrace, who are a familiar name amongst the supporters' base over recent years, work closely with the Saddlers on all things retail and merchandise as they look to accelerate their plans and deliver an enhanced offering for supporters, both in-store at the Club and online.
This also includes the launch of a newly updated and improved online retail website to further enhance the supporter experience.
The partnership will also bring more frequent online product releases over time, along with personalisation options on different products.
With a forward-thinking approach and even more modern technological possibilities than before, this is another step forward for the club’s retail operations, and we welcome the new opportunities that will come into play in the near future.
Carl Sewell, Director at Terrace, said: "We’re absolutely delighted to be partnering with Walsall as Retail Operations Partner for the remainder of this season and heading into the 2026/27 campaign.
"At Terrace, we’re passionate about bringing fresh ideas and innovative products to supporters, and this is a fantastic opportunity to do just that for all Saddlers fans.
£What’s really stood out already is the quality and dedication of the team behind the scenes at the club — it’s been a pleasure working alongside them so far, and our team are excited about what we can build together in-store and online."
Adam Brearley, Walsall FC Commercial Director, added: "We are delighted to welcome Terrace as our new Retail Operations Partner and we're excited to see the products that the team are able to bring to both our online store and Club Shop.
"We already have a positive relationship with Carl and the team, and we're looking forward to working with them over the remainder of this season and next."