Long-serving club sponsors HomeServe have taken over naming rights to the stadium's only two-tiered stand with their name now prominently facing the busiest stretch of the infamous M6 motorway, meaning that the Main Stand, which is still sponsored by HomeServe, will now revert to its former name.
Travelling supporters will continue to occupy the University of Wolverhampton Stand, whilst the Community Stand will continue to hold the majority of the club's younger fans, along with several members of the recently-formed, Disabled Supporters' Association.