The EFL have announced that the option to extend the current domestic broadcasting rights deal, which is with Sky Sports and has two seasons plus an optional extra year left to run, will not be exercised and a tender process will commence later this month.
The decision by the EFL Board to progress with an invitation to tender (ITT) was reached after a thorough and rigorous evaluation by broadcast advisors Oliver & Ohlbaum, in partnership with media rights expert Phil Lines, who were appointed earlier this year to devise a broadcasting strategy that would maximise the financial return and exposure for all 72 member clubs, the EFL and its competitions.
The research and analysis stages of the review have included an assessment of consumer demand alongside a detailed understanding of the current appetite from the UK’s leading broadcasters and media platforms.
If a new agreement is reached with Sky Sports or a new broadcaster steps in and signs an improved contract the Saddlers, who didn't have a single game broadcast during the 2016/17 campaign, could receive a much-needed financial boost.
The decision was fully supported by clubs and the ITT will go to market no later than w/c 19 June 2017.
If a new agreement is reached with Sky Sports or a new broadcaster steps in and signs an improved contract the Saddlers, who didn't have a single game broadcast during the 2016/17 campaign, could receive a much-needed financial boost.
The decision was fully supported by clubs and the ITT will go to market no later than w/c 19 June 2017.
