The Football League Has Officially Rebranded×
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The Football League Has Officially Rebranded
 
The Football League Has Officially Rebranded
The Football League Has Officially Rebranded
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The Football League Has Officially Rebranded

1:29 pm Thursday, 9 June 2016
As of today (Thursday, 9th June), The Football League has been rebranded as the English Football League. The new name will be shortened to the EFL, in the same way that the Premier League is known internationally as the EPL.
As of today (Thursday, 9th June), The Football League has been rebranded as the English Football League. The new name will be shortened to the EFL, in the same way that the Premier League is known internationally as the EPL.

The introduction follows a comprehensive consultation process with all relevant parties. The new logo is in the shape of a football made up of three swathes of 24 smaller balls, representing each division and its 72 clubs. However, all three divisions retain the titles Championship, League One and League Two.

Football League chief executive Shaun Harvey said: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

“In an increasingly-challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with - whether they be young or old, at home or abroad."


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